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Welcome
Hi, I’m Halyna Ilina – an instructional and graphic designer, content creator, philosopher, and author.
I create content for a diverse range of materials and work with tools such as Canva, PowerPoint, Adobe Premiere Pro, Adobe Captivate, ElevenLabs, and Articulate.
I hold a PhD in Philosophy (2010) and graduated from film school as a film director in 2018. This combination has given me a unique blend of hands-on experience as a lecturer, a strong academic background in education, and a solid foundation in video production technologies.
With over 15 years of experience in adult education, I’ve designed more than 20 courses and delivered hundreds of lectures. Over this time, I have taught approximately 5,000 students. I possess practical and highly applicable knowledge of specific teaching methods that make courses interactive and engaging.
Feel free to reach out for collaboration opportunities via LinkedIn or email by clicking the button below!
My Services
Course Development
Course Development
I manage the full course development process, including:
✓ Creating course outlines and full curricula
✓ Writing course content
✓ Developing course materials
✓ Revisiting and restructuring existing teaching materials
✓ Designing quizzes and assignments
✓ Uploading and managing courses on platforms like Udemy, Teachable, Thinkific, and others
✓ Creating training kits for in-person or online delivery
Instructional Design
Instructional Design
I design learning materials across multiple formats:
✓ Professional presentations (Canva, PowerPoint, Adobe Captivate)
✓ Voiceover for presentations with ElevenLabs (MP4 deliverables with transitions, motion elements, background music, and voiceover)
✓ Whiteboard animation videos
✓ Professional faceless videos and storytelling-format videos with ElevenLabs voiceovers
✓ Workbooks and worksheets (Canva design)
Social Media Content for Course Marketing
Social Media Content for Course Marketing
I create promotional content to help market your course:
✓ Video reels and posts for social media (Instagram, Facebook, LinkedIn)
✓ Canva-designed content for Instagram
✓ Promo videos for YouTube and other platforms
PORTFOLIO
PORTFOLIO
PART 1. INSTRUCTIONAL DESIGN
PART 1. INSTRUCTIONAL DESIGN
Canva
Canva
Canva
Canva
Adobe Captivate
Adobe Captivate
Workbooks & Worksheets (Canva ebook format)
Workbooks & Worksheets (Canva ebook format)
Whiteboard Animations / Explainers (Canva)
Whiteboard Animations / Explainers (Canva)
Educational Video "What is Climate Change, Really?"
L&D Whiteboard Animation - "Don't leave your office, Paul". This whiteboard animation as part of an onboarding program for new employees.
Storytelling (2D Canva Animation with AI VO)
Storytelling (2D Canva Animation with AI VO)
I create videos with voice-over in different styles. Here is an example of a video I made in a vintage book style: "How the Philosopher Thales Became Rich".
Concept Videos & Infomercial
Concept Videos & Infomercial
Knowledge Management Concept
Knowledge Management Concept
Climate Change Concept
Climate Change Concept
Microlearning Videos
Microlearning Videos
This video is part of the German for Beginners course and focuses on the reading rule for the diphthong ie. The introductory module of the course is structured around reading rules and offers textual explanations, instructional videos, and exercises for each German reading rule.
This video is part of the Ukrainian Language for Beginners course. It offers a vocabulary quiz designed to help learners test their knowledge of essential Ukrainian words.
PART 2. COURSE DEVELOPMENT
PART 2. COURSE DEVELOPMENT
Introduction to Brand Management
Introduction to Brand Management
Course Designed for a Business School
Overview
Overview
The Introduction to Brand Management course was developed to meet the needs of mid-career professionals pursuing a second degree in business. These students, often with diverse backgrounds and ongoing business projects, required a program that combined foundational knowledge with practical tools applicable to their real-world challenges. Delivered as a blended learning course, the program integrated in-person workshops with online components to provide flexibility and accessibility for busy professionals.
Originally developed for graduate students of the Faculty of Economics, the course was later adopted by the Business School, the continuing education branch of Ukraine’s largest university (Taras Shevchenko National University of Kyiv). It transitioned from Moodle-based lectures to include interactive presentations created in Articulate Storyline, providing a more dynamic and engaging learning experience tailored to working professionals.
Identifying Learning Needs and Practical Solutions
Identifying Learning Needs and Practical Solutions
The course was designed to meet the unique requirements of Business School students, who sought:
Theoretical Foundations:
Structured, easy-to-digest content on branding concepts and strategies.
Practical Solutions:
Immediate applicability to their personal business projects.
Facilitation and Engagement:
Interactive and discussion-driven sessions to maximize value for their time as working professionals.
To address these dual perspectives, the course was structured around eight interactive sessions. It focused on providing foundational branding knowledge while engaging students in practical discussions and activities that they could directly apply to their own businesses.
Course Design and Structure
Course Design and Structure
Objective:
To combine theoretical knowledge of brand management with practical case studies and tools, ensuring that students could apply their learning to their individual business projects.
Structure:
Brand Management – An Introduction: What is a brand? What can be branded?
The Brand Management Process: Key stages in managing a brand effectively.
Identifying and Establishing Brand Position: Positioning brands for success in competitive markets.
Planning and Implementing Marketing Programs: Practical approaches to branding strategies.
Measuring and Interpreting Brand Performance: Tools for evaluating brand success.
Growing and Sustaining Brand Equity: Strategies to maintain long-term brand value.
Key Features of the Course
Key Features of the Course
Interactive Sessions:
80% of the course content was delivered through questions, discussions, and real-life case studies to engage students and encourage critical thinking.
Practical Application:
Students applied course content to their personal business projects, ensuring immediate relevance and value. Brand practitioners were invited as advisers to provide real-world insights and mentorship.
Dynamic Materials:
Originally hosted on Moodle, the course was enhanced with Articulate Storyline presentations to deliver clear, structured, and engaging content.
Impact
Impact
The Introduction to Brand Management course successfully bridged the gap between theory and practice. It became a valuable resource for mid-career professionals, equipping them with tools and strategies to position their brands effectively while addressing real-world business challenges. Each student applied the course content to develop their own business projects, ensuring practical, personalized outcomes that directly supported their professional goals.
Explore more
Explore more
Click to read more about course development solutions
Click to learn about my previous workshops experience
I transitioned into ID from an academic career. Here are some highlights of my former academic work.
Canva Presentations with Transitions and Text Animation
Canva Presentations with Transitions and Text Animation
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